Electronic Commerce (Brazilian Portuguese), e-Commerce, Virtual Commerce or Non-presential Sales (which extends to sales by telemarketing), is a type of commercial transaction (profit or non-profit) made especially through electronic equipment, such as , for example, computers, tablets and smartphones, based on two fundamental concepts, B2B (business to business) and B2C (business to consumer).
With the growing computerization of the most diverse economic activities, it transforms information technology (IT) into an area that is increasingly economically relevant for global trade. The expansion of e-commerce has led to specialization and, nowadays, it is possible to find several IT sub-areas dedicated to specific tasks – and which demand professionals with equally deep knowledge.
Its fundamentals are based on security, encryption, currencies and electronic payments. It also involves research, development, marketing, advertising, negotiation, sales and support. It is the segment that takes care of all electronic information stored by a company. In the case of financial institutions, for example, this data includes customer names and even amounts of monetary transactions carried out by large corporations.
E-commerce comprises any type of business/commercial transaction that involves the transfer of information via the internet. There are different types of business that are established through e-Commerce, B2B (Business to Business) or B2C (Business to Consumer) and which are directed directly at the consumer. The latter is growing rapidly in the different areas of the goods and services business, with the proliferation of online store creation as well.
The creation of an online store is being seen by companies not only as an update, following up on new trends, but also as an alternative business area exploring its advantages over traditional methods.